Clearly, the “thing” in Hollywood advertising departments at the moment is to cut trailers on the beat of the music they use. I’ll be honest; it’s effective. You’ve just got to look at the latest Jason Bourne trailer to see why.
Matt Damon and Paul Greengrass walked away from a successful franchise nine years ago. The same franchise which breathed life into Bond; whether the Broccolis want to admit it or not. Anyway, I’m hoping it’s taken something special for this particular filmmaking dream team to go back to where it all began for them.
Add to that Alicia Vikander, Vincent Cassell, Tommy Lee Jones and Julia Stiles reprising her role and it feels like a recipe for success. We’ll have to wait until 28th July 2015 to find out.
Thank you for reading 🙂